Walmart-owned Flipkart on Saturday mentioned it should host its annual ‘The Massive Billion Days’ sale from October 16-21.
The six-day occasion will deal with delivering its promise of a variety of merchandise with nice worth propositions to present and new customers, whereas offering progress alternatives to MSMEs and sellers throughout the nation, a press release mentioned.
Flipkart rival, Amazon.in is predicted to announce its sale dates subsequent week. Worth-focussed e-commerce market Snapdeal will maintain its first sale in mid-October to coincide with Navratri festivities. Its subsequent two gross sales will run in late October and early November.
E-commerce corporations see a big chunk of their enterprise coming in through the festive gross sales they usually make vital investments forward of time to ramp up their capability to have the ability to deal with the spike in orders.
Festive season sees gamers holding a number of sale occasions, timed round Dussehra and Diwali. Electronics, style and residential furnishing are among the classes that see an enormous demand through the festive season.
A report by RedSeer estimates that festive gross sales this yr are anticipated to nearly double and contact USD 7 billion in gross merchandise worth (GMV) as in comparison with USD 3.eight billion in the identical interval final yr.
Flipkart mentioned it has enabled new and handy cost choices on its platform to pave the best way for an inclusive and consumer-centric procuring expertise. It’ll make accessible no-cost EMIs via provides from Bajaj Finserv EMI vehicles and different financial institution credit score and debit playing cards, whereas its partnership with Paytm will supply customers assured cashback, it added.
“This yr, the sale-event will create over 70,000 direct and lakhs of oblique seasonal jobs as sellers, artisans, and types gear as much as fulfil client demand. Flipkart has enabled hundreds of recent sellers to affix its platform within the final six months whereas hand-holding them via their e-commerce journey,” it mentioned.
These embrace efforts reminiscent of free enterprise incubation assist for a restricted interval, insights in issues of product cataloguing, promoting and pace. As well as, the corporate has hosted a number of digital studying and improvement occasions to grasp and achieve insights into the perfect practices to achieve most advantages of e-commerce through the festive season.
“This festive occasion continues to deal with Flipkart’s dedication to offer worth for customers, alternatives for progress for MSMEs and sellers, and employment era via e-commerce,” Flipkart Group CEO Kalyan Krishnamurthy mentioned. By sturdy partnerships with manufacturers and sellers, Flipkart has tapped into the facility of interconnected companies and expertise to convey customers a variety of merchandise at nice costs at their doorsteps this festive season, he added.
Flipkart can be working with celebrities together with Amitabh Bachchan, Virat Kohli, Alia Bhatt, Ranbir Kapoor, Sudeep Kiccha, and Mahesh Babu, who might be seen in inventive avatars as they interact with ‘The Massive Billion Days’ occasion..