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This company is trying to enhance outdoor cinema viewing in

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focus_keywordCompanies like PVR, INOX and Carnival are reportedly looking at drive-in cinemas in markets like Delhi, Bengaluru, and Kochi, among others. focus_keywordCorporations like PVR, INOX and Carnival are reportedly taking a look at drive-in cinemas in markets like Delhi, Bengaluru, and Kochi, amongst others.

The out of doors cinema phase is anticipated to select up in India as theatres stay shut as a result of COVID-19 pandemic.

Corporations like PVR, INOX and Carnival are reportedly taking a look at drive-in cinemas in markets like Delhi, Bengaluru, and Kochi, amongst others.

Nonetheless, PVR had been exploring the brand new idea even earlier than the pandemic hit the nation.

What may also help these corporations within the out of doors cinema phase is Harkness Screens’ new out of doors display know-how which is already obtainable in Europe and America. They’ve launched a non-coated display which is weatherproof.

Harkness Screens is a worldwide display know-how firm, manufacturing 2D and 3D digital projection display surfaces for cinema.

“The display is priced at Rs 2,500 per sq. metre as a particular promotion to assist cinemas restart their enterprise. We additionally didn’t need to make this costly which may have made the enterprise mannequin unattractive,” Preetham Daniel, senior vice-president, Asia, Harkness Screens, advised Moneycontrol.

However are cinema chains on the lookout for out of doors screens?

“We have now lively enquires and are already working with the highest cinema chains within the area (India) who’re exploring and finalizing their enterprise mannequin on the out of doors cinema mannequin. We have now additionally despatched them samples to guage, and we anticipate to start out seeing some orders in mid-September,” mentioned Daniel.

Drive-in cinemas in markets like Bengaluru are displaying outdated movies like Shah Rukh Khan-starrer Dilwale Dulhania Le Jayenge and Chak De.

“With social distancing guidelines and the concern of mingling with crowds, we do foresee this mannequin (out of doors) to select up in India. We have now good out of doors areas with giant parking heaps in and across the cities in India. This can be a new expertise for the shoppers, and we expect this may choose up tempo because the lockdown guidelines start to chill out within the nation,” he mentioned.

Daniel added that whereas in worldwide markets climate is a problem for out of doors cinema screening, “India has good weather conditions in comparison with locations in Europe which has snow and different excessive climates.”

In response to him, Bengaluru, Mumbai, Delhi, Pune, Nagpur, Chandigarh Chennai, Vijayawada, Hyderabad are most most popular locations for out of doors cinema.

First Printed on Aug 26, 2020 08:58 pm

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